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CX Global Insights 2025 Sneak Peek
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Ipsos Social Talks: Shopping Online During the Pandemic
Customer experiences across the e-commerce journey in GCC.
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GCC Tech Tracker 2020
A study of internet, content, and technology consumption in Saudi Arabia, UAE, Qatar, Bahrain, Kuwait, and Oman.
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QATAR’S MOST SUPPORTIVE BRANDS
The Top 10 Most Supportive Brands perceived in Qatar when Ipsos asked residents of Qatar which companies do they think have best participated in supporting the country during the current Covid-19 crisis
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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OTT and Content Streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.