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Spotlight*Qatar: Online Shopping Behaviour & Attitudes
Qatar’s shoppers embrace online convenience but still value in-store experiences.
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Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA
The changing shopping behaviors and e-commerce's impact on consumers in MENA.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
Assortment / Line Optimisation
Create a winning product line.
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Ipsos Social Talks: Shopping Online During the Pandemic
Customer experiences across the e-commerce journey in GCC.
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.