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Spotlight*Qatar - Views on Leisure & Entertainment
People in Qatar frequent leisure & entertainment activities and seek diverse experiences.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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From highs to lows: interest in the Tokyo Olympics varies around the globe
Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic
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Post-COVID vaccination behaviours and return to activities
Confidence about returning to activities varies across nine countries surveyed says a new Ipsos study conducted in partnership with the World Economic Forum
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.