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CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews
Harness the power of social media and reviews to help improve your Customer Experience (CX).
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.
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Innovation Areas in In-Vitro Diagnostics
Today, leaders and pioneers in IVD are partnering with Ipsos to accelerate advancements across several key innovation areas
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).