Search
-
CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
-
Top three priorities for customer experience in APAC for 2023
Customer experience (CX) is found to be gaining further ground on the corporate agenda, but there is still much work to do, and many opportunities that still lie ahead.
-
Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
-
Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
-
Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
-
Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
-
Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
-
Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.