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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Alternative Funding Models for High-Cost Innovative Drugs in Thailand – A Roadmap towards an Implementation
Identifying alternative funding models (MEAs and dedicated funds) to improve innovative medicines access for oncology and rare diseases in Thailand
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
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Environmental Sustainability: Who Cares?
A segmented landscape of engagement, challenges and opportunities
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.