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  • Society

    72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

    There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

    19 June 2023
  • Society

    82% APAC consumers agree 'I need to do more to look after my mental well-being'

    Mental health is as much of a priority as physical health. Look for
    ways to support both.

    15 June 2023
  • Society

    85% APAC consumers agree ' I would like more control over decisions about my health'

    While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

    15 June 2023
  • Society

    74% APAC citizens with they could slow down the pace of their life

    Busy, stressful lives mean that people need time out

    15 June 2023
  • Society

    57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

    The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

    15 June 2023
  • Society

    83% APAC citizens say the world is changing too fast

    Helping people feel stable and valued helps them to deal with uncertainty and inequality

    15 June 2023
  • Society

    85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

    Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

    14 June 2023
  • Society

    74% APAC consumers think globalisation is 'good for my country'

    Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

    14 June 2023
  • Society

    78% APAC consumers cannot imagine life without the internet

    People need to be persuaded that new technologies will improve their lives rather an adopting them without question

    25 May 2023
  • Society

    81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

    While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

    25 May 2023
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