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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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One in seven globally would pay more for travel with lower carbon-footprint than airplanes
Younger, more educated consumers are more willing to use lower carbon-footprint alternatives to air travel.