Search
-
78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
-
81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
-
81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
-
82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly
Climate change has become a visceral reality and people want collaborative leadership
-
Two global religious divides: geographic and generational
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.
-
Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
-
Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
-
Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
-
[Event] Ipsos Global Trends 2023 - A New World Disorder
Join us in person where we uncover the latest insights from the largest Ipsos Global Trends survey ever of over 48,000 people, across 50 markets