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演算法的時代
本文將介紹，我們是如何盡可能地在受訪者能接受的時間內，獲得更多受訪者的資訊。在上一個章節中我們介紹了資料歸屬（data ascription），這一篇將繼續介紹資料融合（data fusion）及其他統計方法及其應用。
The purposes of this paper is how we extract as much information as possible from our respondents.
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演算法的時代 章節 1/2 - 資料歸屬（Data Ascription）
本文將介紹，我們是如何盡可能地在受訪者能接受的時間內，獲得更多受訪者的資訊。
The purposes of this paper is how we extract as much information as possible from our respondents.
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數位廣告的不當誘因
衡量指標的選擇非常重要，它決定了我們將要如何實現目標，錯誤的衡量指標可能會導致與預期相反的結果，這種現象稱為不當誘因。
Choosing the wrong metrics can lead to the opposite of the intended outcome — a phenomenon known as “perverse incentives.” -
民族誌：不經過濾的現實視角
民族誌最初是用來瞭解遙遠地區文化的方法，而它能將行為置於研究的核心，以新的方式觀察消費者的世界，以幫助我們挖掘潛在的機會。
Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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線上影片廣告： 觀看情境對廣告的影響
如何從消費者的角度去了解線上影片廣告對他們所帶來的影響呢？
How do we uncover the viewer’s receptivity towards online video adverts in Taiwan? -
Bank 3.0：台灣數位金融戰場
消費者越來越依賴網路，且比起前往實體銀行的交通與等待時間，數位網路似乎有效率多了，銀行服務的數位行動化看來是勢在必行，那是什麼原因讓這個趨勢在台灣走不快呢？
As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan? -
建立更強壯的品牌
企業們會有許多和他們品牌相關的問題，而這些問題最終都可以歸結為：我們的品牌現在做的如何？我們該如何才能建立更好的品牌力？
Many of the questions businesses ask about their brands boil down to “how well are we doing” and “how can we do better?”
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從台灣消費者需求看數位化金融服務趨勢
根據2015年資料顯示，台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢？
Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?
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東協汽車產業正在翻轉汽車市場
過去幾十年，汽車產業OEM（原始設備製造商）都將策略著重在擁有大量人口及明顯成長潛力的市場，比如說中國、印度及巴西等等，但近年世界各地的傳統汽車產業業績持續停滯或下滑，反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.
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YouTube是台灣人最愛的線上影音內容網站
在台灣，網路影音廣告是成長最快的一種廣告形式，目前許多品牌在行銷活動或廣告時，都會將網路影音廣告視為關鍵接觸點之一。但是我們需要更多的知識及洞察來了解閱聽人是如何去接收及回應這些影音廣告。因此益普索執行了一項研究，來挖掘台灣閱聽眾是如何接收及回應YouTube網路影音廣告。眼球追蹤技術也讓我們在這次的研究中得到關於神經科學領域的洞察。
Online video advertising is the fastest growing ad format in this region, with many brands now including this critical touchpoint as a key element within their campaigns.