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  • Consumer & Shopper

    從台灣消費者需求看數位化金融服務趨勢

    根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?
    Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?

    12 October 2016
  • Consumer & Shopper

    東協汽車產業正在翻轉汽車市場

    過去幾十年,汽車產業OEM(原始設備製造商)都將策略著重在擁有大量人口及明顯成長潛力的市場,比如說中國、印度及巴西等等,但近年世界各地的傳統汽車產業業績持續停滯或下滑,反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
    Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.

    12 September 2016
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