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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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顛覆你想像的保險
以保費為例，因為有了科技協助，「動態保費」的時代也跟著來臨了。未來保險商品也能個人化。目前只根據性別、年齡來計算保費高低。未來透過大數據，將改變過去使用「平均值」來計算保費的方式，而是依照個人行為所產生的風險大小計算出費率之別，讓保單設計轉變成「以人計費、一人一價」。
With help of technology, the premiums may also be priced individually. In the future, it is possible that insurance products become more tailored to meet individuals. At the moment, premiums are based on gender and age. With big data, the cost of premium can be calculated by past averages associated with personal behaviors and risks. In another word, for the same policy, each of the insured pays a different fee.
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益普索隱式反應時間（Implicit Reaction Time, IRT™）
隱式反應時間（Implicit Reaction Time），是一個已經在國際學術及市場研究上已發展成熟、用來測量受訪者潛意識與受測物間聯結強度的研究方法。而益普索的IRT™為更進階的隱式反應時間，以毫秒的單位計算受訪者回答問題的時間，來測量問題本身與受訪者之間的聯結程度。這項研究方法適用於研究品牌的主要屬性、產品的價值點、政治候選人可能的優勢等任何能與受訪者產生聯結的因素。此外，IRT™也能測量受訪者對於購買、嘗試、使用、投票、或討論等的意圖強度。
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™. It relies upon the measured response time to questions of association in milliseconds. This applies to brands and their attributes, products and benefits, political candidates and possible virtues and any object or entity and the characteristics potentially ascribed. Moreover, IRT™ can determine the strength of conviction people have to state intentions such as intent to buy, vote, try, use, discuss, etc.