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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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2022 全球手遊玩家需求變化洞察
Ipsos 和 Google 在這份新報告中揭示了遊戲開發者該如何應對手遊玩家生活狀態的轉變，特別是在適應「新生活模式」的時期，現在更需要重新釐清手遊玩家真正的需求，進而提高玩家的遊戲沉浸度。
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London maintains top “city brand” ranking from 2020 to 2022. Paris rises to second and Sydney lands in third.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities: