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將物聯網價值展現的行銷思維
隨著4G LTE飆速時代的來臨，物聯網的商機蓬勃發展，國內外物聯網（Internet of Things, IoT）應用愈來愈廣，包含個人穿戴式裝置、智能居家（如節能、溫控、安全監控、影音等）、智慧醫療（如血壓、血糖量測、睡眠監控等）、智慧汽車（車對車聯網）…等。工研院IEK更預估2020年物聯網產值上看1,332億美元，相當於新台幣4.37兆元。面對來勢洶洶的物聯網，不論是提供產品或服務的廠商，都應從中尋找切入市場的創意點，但在導入物聯網來提昇客戶滿意度的同時，也不要忽略由消費者的角度來檢視它的成效。
IoT (Internet of Things) related business flourishes as 4G LTE internet becomes widely available. IoT applications, including personal wearables, smart homes (energy saving, temperature control, security surveillance, video entertainment, and etc.), smart healthcare (blood pressure and glucose measuring, sleep monitoring, and etc.), connected cars (Internet of Vehicles) and so on, are gaining global popularity. Value for IoT industry, according to ITRI IEK, is expected to reach up to$ 133.2B USD (about $4.37T NTD) by 2020. As facing the megatrend of IoT, companies providing products and services should seek creative way to penetrate markets with it. While trying to increase customer satisfaction by implementing IoT concept, all companies should always view from consumers’ perspectives to evaluate the real effect.
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氣喘與慢性阻塞性肺病的趨勢及變化
肺阻塞佔世界死因排名第四，預估將持續攀升。越來越多國際藥廠投入相關治療用藥，市場也發生了明顯的變化。LABA聯合LAMA將取代ICS聯合LABA FDC，成為肺阻塞的主要治療選擇並持續增長。而ICS聯合LABA FDC在氣喘治療的競爭更加激烈，差異化需求逐漸增加。
Chronic obstructive pulmonary disease (COPD) is now the fourth leading cause of death worldwide and is predicted by WHO to become the third by 2030. More and more international pharmaceuticals have increased investment in treatments for respiratory diseases, bringing significant changes to COPD and Asthma treatment market. LABA/LAMA has replaced ICS/LABA FDC to become the leading treatment choice for COPD and will continue its growth. We also found Increased competition of ICS/LABA FDC as asthma treatment, as well as the needs for differentiation.
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零售商40年成長回顧及未來趨勢
益普索在市場研究及消費者洞察的專業已經是全球知名領先者，在過去四十多年來益普索也伴隨著消費者及品牌們一起經歷零售業的改變及成長。在這邊我們將分享過去四十年來所觀察到零售商的變化，以及未來的發展趨勢。We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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銀行業的數位創新：讓專業的來吧！
銀行業者中的高階人員都深知，將資金投入內部創新的風險，是不太符合公司財政邏輯的，因此，最好的解決方法就是：將創新外包給專業。
Ipsos insight: Banking executives know their business best, and they say it doesn’t make solid financial sense to pour dollars into risky innovation in-house. The best solution: outsource it. -
從意義非凡的決策到漸進式決策
在等待專案為品牌增長作決策的過程當中，常常錯過了許多市場會對其業績產生影響的變化和改進的機會。在接下來的文中，我們將介紹一種替代的漸進方式，藉此讓我們與客戶能夠作出跟上這個世界快速的變化腳步的決策。
Incremental versus Monumental Decision-Making
Sometimes, in waiting for a monumental strategic decision to grow its brand, the company missed many opportunities for small incremental changes and improvements that could have had a real impact on the business results. In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world. -
感知與現實的距離──事情不像你想的那麼糟
益普索（Ipsos）「感知的危險（Perils of Perception）」研究開始於2013年，致力於瞭解全球主要國家的民眾對於全球焦點議題與母國社會概況「感知」與「實際情況」的差異程度。今年的研究針對全球38個國家、年齡介於16到64歲的民眾進行調查，每個國家分別取樣500到2000人不等。在許多議題，如謀殺率、恐攻死亡人數、青少女懷孕、糖尿病、人民健康等方面，民眾普遍將自己國家的情況想得很糟。
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先不談同志婚姻，近五成台灣人認為同性戀在道德上是可被接受的。
在台灣，有近五成的人認為同性戀在道德上是可以被接受的，約兩成的人認為在道德上不可以被接受。另外有近三成認為同性戀無關乎道德。
According to a survey conducted by Ipsos in Taiwan, about half of Taiwanese think homosexuality is morally acceptable, while only about 20% of Taiwanese think it is not. -
英政府欲課糖稅，改成代糖消費者買單嗎？
雖然小尺寸的身材是許多人夢寐以求的，但是他們其實並不會一味地追求「無糖」，大部分消費者普遍認為無糖產品裡面含的代糖或人工添加物都是不健康的。
Whilst we’re seeing some appetite for reduced sugar options, sugar-free products are currently still viewed with scepticism by consumers.
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七成民眾支持墮胎，川普失言難保支持率
以全球來看，將近半數的受訪者認為只要孕婦有墮胎意願，墮胎就應該無條件被允許。如果再加上有條件地認為墮胎應被允許來計算，全球則有高達七成五的民眾支持墮胎。
Three quarters (74%) of respondents in 23 countries around the world say abortion should be permitted. 45% say it should be permitted whenever a woman decides she wants one.