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東協汽車產業正在翻轉汽車市場
過去幾十年，汽車產業OEM（原始設備製造商）都將策略著重在擁有大量人口及明顯成長潛力的市場，比如說中國、印度及巴西等等，但近年世界各地的傳統汽車產業業績持續停滯或下滑，反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.
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英政府欲課糖稅，改成代糖消費者買單嗎？
雖然小尺寸的身材是許多人夢寐以求的，但是他們其實並不會一味地追求「無糖」，大部分消費者普遍認為無糖產品裡面含的代糖或人工添加物都是不健康的。
Whilst we’re seeing some appetite for reduced sugar options, sugar-free products are currently still viewed with scepticism by consumers.