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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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Global public ranks ending hunger and poverty and ensuring healthy lives as top priorities among U.N. SDGs
Governments more likely than businesses and citizens to be seen as not taking enough responsibility for achieving Sustainable Development Goals
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Earth day 2021: globally people wonder what's the plan to tackle climate change
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
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綠色經濟顛覆服裝產業! 永續生活型態的打造
「環保、低碳、永續發展」，隨著民眾愈來愈重視環境議題，各品牌也開始面臨更大的壓力，根據益普索的品牌誠信調查（Ipsos brand truth survey），近一半（48%）的民眾表示對品牌的信任感主要來自於企業是否注入永續經營理念或實踐企業社會責任。同時，在今年2月到5月，從Google全球關鍵字搜尋統計模型來看 「如何實踐永續生活（How to live a sustainable lifestyle）」的搜尋流量就上升了高達4550%。
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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打造一流的品牌資產
長久以來打造品牌差異化是許多品牌的終極目標，但在成熟的產品市場，太多競爭者都能滿足相同的消費者需求，差異化不再是能長久經營的策略。打造一流的品牌資產，才是讓品牌致勝的關鍵！
Differentiation has for a long time been the ultimate goal for brands. However, in mature markets where so many competitors meet the same consumer needs, differentiation is rarely sustainable. Getting brand assets right is a more sustainable way to continue to stand out from competitors and drive your brand to success.