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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Data Dive: What’s worrying people around the world the most this spring? Cash, crime and corruption.
Worries related to money dominate the top five list as economic uncertainty rises and pandemic plummets.
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High food prices are taking a bite out of budgets
And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
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Vacation inflation: Red-hot prices cooling excitement for travel
But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
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Covid-19: Expectations and vaccination
Majorities in each of 30 countries believe we will never fully stop the spread of COVID, but views on vaccination mandates vary widely.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Most workers support workplace vaccine and mask mandates
The return to the pre-COVID workplace is highly uneven across countries and demographic groups.
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Covid-19: Will the pandemic ever end and how will we know?
There is no consensus on what would signal the end of the pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.