A positive corporate image can help establish consumer trust toward the brand. When a corporate encounter any crisis or issue, what is required the most would be consumer offering the time and space for corporate to provide feedback or reaction towards the issues or crisis. Consumers would in general more intended to listen to the explanation and believe what they trying to convey. When a corporate operates properly, a good reputation would enable consumers believe the messages a corporate is trying to deliver and have more chance to react to the messages. In the business society, trust has tremendous impact upon the brand advertisements, products and services. A copy with strong cut through that enables consumers to link the copy to the brand does not directly link to good impact. If the corporate image itself has its flaw, those who seen and remember the copy would not necessarily respond to the copy. We believe a good product or service experience would also enable consumers to build brand trust.