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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Seven in 10 people in 34 countries support global rules to stop plastic pollution
Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.