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Responding to COVID-19 in African Countries
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
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Responding to COVID-19 in Africa: Key findings from surveys in 20 countries
New report provides African governments real-time information and guidance to find the balance in Coronavirus response.
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Ipsos Update - September 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.