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Energy deficiency in Africa and the rise of solar solutions
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent. Available data paints a comprehensive picture of the energy situation and the growing role of solar solutions. Grid connectivity rates vary dramatically across African countries, ranging from as low as 2% in South Sudan to 100% in countries like Morocco and Libya.
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Africa Centre for Development Research and Evaluation
Ipsos has taken its dedication to development research and evaluation in Africa to the next level with the establishment of the Ipsos Africa Centre for Development Research and Evaluation
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Responding to COVID-19 in African Countries
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.