Search
-
The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
-
Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
-
Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. Mays’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
-
Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
-
Most Global Consumers are Intrigued by the Idea of Self-Driving Cars
Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
-
Ipsos Update - March 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
-
African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
-
Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
-
Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.