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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
Assortment / Line Optimisation
Create a winning product line.
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.