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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Coronavirus pandemic: What are the psychological effects of self-isolation?
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.