Buscar
-
Las primeras impresiones importan
Comprender el poder de las reacciones espontáneas para desarrollar innovaciones más fuertes es determinante para el éxito de las mismas.
-
El imperativo de la sostenibilidad
La construcción de sociedades y organizaciones sostenibles requiere prestar atención hoy a aquellas prácticas que aseguren la viabilidad a largo plazo.
-
Señales #6: Entendiendo la crisis del Coronavirus
Nuestra sexta edición de Señales presenta nuevas investigaciones de nuestros equipos en todo el mundo, basadas en nuestros sondeos globales, análisis de expertos y estudios realizados por nuestros equipos en diferentes países. El objetivo es mantenernos a todos en contacto con la información más reciente a medida que los impactos de la crisis continúan desarrollándose.
-
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
-
January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
-
January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
-
Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
-
Ipsos View: Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
-
Ipsos Update – Noviembre 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.