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IPSOS FLAIR SOUTH KOREA 2025 - SHIFTS AND EXPLORATIONS
South Korea's consumer market is evolving rapidly, driven by economic, social, and technological transformations. In 2025, the keywords to watch are "shifts" and "exploration". Drawing on these pivotal concepts, Ipsos Korea's industry experts decode emerging trends and opportunities to help organizations navigate this dynamic landscape.
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Ipsos Predictions Survey 2025
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US
A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
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European Mobility becomes more and more electrified : growing popularity of electric bikes, while the consideration for EV stays high
Europ Assistance (“EA”) today announced the international findings of their 2nd edition of the Mobility Barometer. The survey was conducted among 8,000 people across 8 countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain, Austria and the Czech Republic. It tracks Europeans' mobility habits. The survey was taken between December 14th 2023 and January 18th, 2024.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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2023년 6월 글로벌 소비자 신뢰 지수
2023년 6월 글로벌 소비자 신뢰 지수는 세계 최대 경제국들 사이 대조적인 추세를 보여주고 있습니다. 미국과 독일은 하락, 영국은 상승, 브라질은 10년 만에 최고치를 기록했습니다.
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Synthesio
AICI(AI-enabled Consumer Intelligence)를 활용하여 Social data, CRM data 등 다양한 Unstructured & Structured big data를 분석하고 Insight를 제공하는 입소스의 서비스 라인입니다.
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입소스 글로벌 트렌드 2023 (4) : 레트로, 심플 라이프, 헬스케어
코로나19를 전후로 삶과 건강에 대한 트렌드가 큰 변화를 겪고 있습니다. 단순한 삶에 대한 욕구, 과거에 대한 향수가 커졌고 헬스케어 서비스에 대한 기대치도 달라지기 시작했습니다. 이번 글로벌 트렌드 2023 시리즈의 네 번째 콘텐츠로 ‘레트로’, ‘심플 라이프’, ‘헬스케어’에 대한 글로벌 트렌드를 함께 살펴보겠습니다.