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[입소스 마케팅] Ipsos Update_2019년 7월 호
매월 Global resources를 소개해 드리는 Ipsos Update 2019년 7월호를 공유합니다.
Ipsos Update는 월별로 Global IKC에서 제공하는 최신의 research, reports, thought leadership에 대한 종합 소식지입니다.
자세한 내용은 아래 첨부파일로 확인할 수 있으며, 입소스 홈페이지에서도 다운로드할 수 있습니다.
https://bit.ly/2LONOT8
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[입소스 마케팅] Ipsos Update_2019년 6월 호
매월 Global resources를 소개해 드리는 Ipsos Update 2019년 6월호를 공유합니다.
Ipsos Update는 월별로 Global IKC에서 제공하는 최신의 research, reports, thought leadership에 대한 종합 소식지입니다.
자세한 내용은 아래 첨부파일로 확인할 수 있으며, 입소스 홈페이지에서도 다운로드할 수 있습니다.
https://bit.ly/2MjHUbY Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Digital Audience Measurement
Understanding audiences of online/digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Readership
Understanding reader behaviour across publisher media.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Two in one: Russian affluents as active consumers and inspired trendsetters
Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.
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Why We Can't Live Without Digital Media
It looks to me like Judy is always “on her phone” but, in truth, she's organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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The Reputation Council Report 2019
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.