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Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
媒介与平台
揭示内容和平台选择的方式和原因，以支持媒介或平台触达、吸引受众，并由此变现。
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
上市前市场研究
如何改变未来的汽车概念和沟通，以（更好地）满足消费者的需求？
早期阶段
构思有关未来车辆和未来出行的成功概念。
Digital Audience Measurement
Understanding audiences of digital media.