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Creative Development
Explore the communication strategy, uncover the best idea and creative route.
创意追踪
监测，评估和优化您的广告在投放期间及投放后的表现。
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
创意评估
评估并最大化创意潜力，以实现对品牌的长期和短期提升。
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.