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Know the New America: März 2025
Lesen Sie monatlich die besten Erkenntnisse von Ipsos über die USA, zugeschnitten auf die Welt.
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Internationaler Frauentag 2025: 62% der Österreicher:innen nehmen Ungleichheiten zwischen den Geschlechtern wahr
Ipsos-Studie zum Internationalen Frauentag: Nur eine knappe Mehrheit der Befragten (51%) in Österreich der Meinung, dass sowohl Männer als auch Frauen von der Gleichstellung der Geschlechter profitieren.
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Ipsos @ JETZT Audio + Video Konferenz: Einblicke in die Welt des Online-Audios in Österreich
AUDIO UND VIDEO IM DIGITAL MARKETING – MIT KEYNOTES, BEST PRACTICES & PODIUMSDISKUSSIONEN
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World Mental Health Day 2022: Three in four globally say mental and physical health are equally important
Mental health now ranks 2nd among global health concerns, overtaking cancer
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Affluent Highlights: Are European Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
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Ipsos Healthcare Launches MS Patient Community Panel
Ipsos Healthcare, the global healthcare business of Ipsos, has announced the launch of its syndicated Multiple Sclerosis (MS) Patient Community Panel. This latest offer is part of the Ipsos Healthcare Global Patient Centre of Excellence, launched in 2018.