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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?