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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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The COVID-19 pandemic eclipses climate risk
Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.