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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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Ipsos Update - July 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.