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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Ipsos Webinar : Digital strategy as a key driver of success in healthcare
Maximizing the impact of Digital Customer Engagement Strategies has become more and more prominent within the healthcare sector.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed
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Almost three-in-ten citizens globally say they have started a business at some point
Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others. -
What Worries the World – July 2022
Concern about inflation continues to rise and is the top worry for the fourth month in a row.
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Television is the primary news source for 75% of EU citizens
A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.
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What Worries the World – June 2022
Concern about inflation continues to rise, now worrying almost four in ten people globally.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives