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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
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30% of adults say most people can be trusted
Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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A Year in Review - 2020
This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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The state of happiness in a COVID world
Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.