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Being Woman: From equality to freedom
A cultural perspective of femininity and empowerment in China, France and USA.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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What do Botswana, Indonesia and Colombia have in common? Actually, more than you think!
Nations’ reputations are largely related to that of their neighbors’; however, nations should never write off the effect that other countries around the globe can have on their image.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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European barometer on rare diseases
Europeans do not accept fatalism!
On the occasion of World Rare Disease Day, Ipsos and ASAP FOR CHILDREN present the results of a large survey in 10 European Union countries (11,400 interviews). -
Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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Global “Nation Brand” Ranking: Switzerland performs within the top-10
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.