Suche
-
Affluents and non-Affluents: European identity
There is an increasing preference amongst the Affluents for staying part of the EU.
-
Who do you have faith in? The world’s most trusted professions
People trust those providing essential services over those selling a product or ideology.
-
Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Kreativität entwickeln
Den Grundstock legen für eine erfolgreiche Werbekampagne.
Kreativität im Markt
Beobachtung, Bewertung und Optimierung Ihrer Kampagne live oder nach Schaltung.
Kreativität bewerten
Kreatives Potential bewerten und maximieren, um kurz- und langfristig positive Effekte für die Marke zu erzielen.
Erfassung von Werbeaktivitäten und Wettbewerbsbeobachtung
Dokumentation von Werbeaktivitäten und Wettbewerbsbeobachtung.
-
Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
-
On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
-
Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.