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Opinion Polls: A tour of the territory
Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Global travelers feel comfortable visiting Switzerland in the near future
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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Switzerland is highly regarded for the appeal of its businesses
The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.