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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Switzerland is highly regarded for the appeal of its businesses
The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
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Signals #7: Understanding the coronavirus crisis
This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.