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What makes you most beautiful: Confidence, kindness – looks rank much lower
Physical attributes come near bottom of the beauty list, survey says.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
Commercial Effectiveness - Holistisches Marketing Mix Modelling
Verbesserung der Marketing-Performance durch Bereitstellung granularer Insights und Anleitung zur Aktivierung.
Concept and Product Success
Wie Sie zukünftige Fahrzeugkonzepte und damit verbundenes Marketing ändern können, um die Bedürfnisse der Verbraucher besser zu erfüllen.
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24th annual European Affluent Survey
F. Scott Fitzgerald once famously said that ‘the rich aren’t like you and me.’ Findings from our latest Affluent Survey in Europe bear this remark out in several respects. Notably, they seem to be able to squeeze more hours into their days than exist! They work harder, play harder, they are heavier consumers of media, more frequent shoppers and still have time to travel the world – in style of course.
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.