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Ipsos Webinar | The Cuckoo Code: Stand out using Distinctive Brand Assets
Spring is here, bringing the unmistakable call of the cuckoo—a sound that cuts through the chorus and stands out with clarity and distinction. Just like the cuckoo, brands need to be distinctive to rise above the market noise.
In today's bustling market, how distinctively does your brand sing its song? How memorable are your brand's logo, slogans, colors, mascots and shapes? Are these elements uniquely recognizable to your consumers and justifying your valuable investment in them? -
Stimmen Europas: Ein Aufruf zum Wandel
Nach dem Europatag enthüllt EuroPulse eine wichtige Wahrheit: Die meisten Menschen befinden sich in der hoffnungsvollen, frustrierten Mitte und lehnen die EU nicht ab, sondern fordern sie auf, es besser zu machen.
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Celebrity Casting Call, the Stakes have Never been Higher
Möchten Sie mehr über die Bedeutung von Prominenten und die Überlegungen erfahren, die beim Wechsel eines Markenbotschafters erforderlich sind? Unser neuestes Papier ist jetzt verfügbar!
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Coronavirus pandemic: What are the psychological effects of self-isolation?
Two in 5 people are impatient to get back to normal life, a third are anxious about their health.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.