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Helping Pharma White Paper

Ipsos Update – Juli 2024

KI, Flüchtlinge, Kriminalität … Ipsos Update untersucht die neuesten Forschungsergebnisse und Überlegungen zu wichtigen Themen von Ipsos-Teams auf der ganzen Welt.

Ein Leitfaden für eine bessere Pharmanachfrageforschung

Entdecken Sie die drei wesentlichen Schritte zur Optimierung der Qualität und Zuverlässigkeit der Nachfrageforschung.

Ipsos Update – Februar 2023

Luxus, Generation Z, der Krieg in der Ukraine … Ipsos Update befasst sich mit den neuesten und besten Forschungsergebnissen und Überlegungen zu Schlüsselthemen von Ipsos-Teams auf der ganzen Welt.

Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

ESG: The Corporate North Star

The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

Ipsos Update - February 2022

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Great expectations: Developments and dynamics of a COVID-19 vaccine

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.

Multi-source healthcare data

The world of pharma business insight is likely to change as it embraces a multi-data source reality.