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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Ipsos and Ashton Media announce CX partnership
Ipsos and Ashton Media announce partnership to conduct landmark, Australian-first ‘State of the CX Nation’ report.
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Ipsos iris, Australia’s new digital audience measurement currency, launches today
January 2023 data shows Australians spent on average 107 hours online
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Ipsos iris set to launch in March
Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Ipsos Digital now LIVE in Australia
Ipsos Digital is an automated self-service platform that offers a range of agile market research tools to give you faster access to insights and research solutions.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.