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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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[WEBINAR] CX Service Design
Learn how to design great experiences that drive your desired customer behaviours.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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BBC Compass, a cross platform media measurement first developed by Ipsos, hailed a success
Ipsos and the BBC have demonstrated the success of cross platform media measurement and pioneered the concept of passive measurement of broadcast media with the launch of the BBC Compass measurement tool.
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Shopper Journey
Grow sales in an omnichannel world.
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The Measure of a Modern Marketer
Overwhelmed? You’re not alone. 72% of Australians say the world is changing too fast and it seems that increasingly, uncertainty and disruption are the new normal.