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How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value
Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
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Are Australian Consumers Ready for AI?
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
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Global Consumer Confidence is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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Six principles from behavioural science to make or break innovation in tech and services
Behavioural science provides some great insights into what makes or break the success of innovation in the technology, durables and service sectors.
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Ipsos unveils ten social tension megatrends as it celebrates 40th anniversary in Melbourne
Leading global research company Ipsos unveiled ten “megatrends” that will shape the world’s future, while a panel of experts explored social tensions and life in Victoria at a special event in Melbourne today to celebrate Ipsos’s 40th anniversary.
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Social Media Marketing - Turning Social Media Data Into Social Intelligence
Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.
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Food facts, fiction and fads – How Australia eats, thinks about and shops for food
Ipsos Food CHATs report the most comprehensive study into the actual food attitudes and behaviour of everyday Australians.
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Ipsos unveils ten global megatrends in society as it celebrates 40th anniversary
Leading global research company Ipsos unveiled ten “mega trends” that will shape the world’s future, while a panel of experts explored future societal trends in Australia at a special event in Sydney last night to celebrate Ipsos’s 40th anniversary.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.