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The Measure of a Modern Marketer
Overwhelmed? You’re not alone. 72% of Australians say the world is changing too fast and it seems that increasingly, uncertainty and disruption are the new normal.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Are Australian Consumers Ready for AI?
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
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Ipsos PEEL: Sydney - The Wrap Up
Prepare to go beyond traditional research techniques to see how our industry is adapting and delivering in an increasingly disruptive market.
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Six principles from behavioural science to make or break innovation in tech and services
Behavioural science provides some great insights into what makes or break the success of innovation in the technology, durables and service sectors.
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Can Unmanned Aerial Vehicles Accelerate Farm Mechanisation in Asia Pacific?
Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.
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Ipsos unveils ten social tension megatrends as it celebrates 40th anniversary in Melbourne
Leading global research company Ipsos unveiled ten “megatrends” that will shape the world’s future, while a panel of experts explored social tensions and life in Victoria at a special event in Melbourne today to celebrate Ipsos’s 40th anniversary.
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Google tops Ipsos Australia ‘Most influential brands’ 2016 study for third consecutive year
Digital/IT, media and retail brands dominate the list; three Australian-owned brands in the Top 10