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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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People around the world, and in Australia, are divided on whether the Tokyo Olympics should go ahead
Australians most interested in aquatics and athletics while most around the world interested in football/soccer and athletics
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Spark Your Business
Creative|Spark gives you the insights you need to launch the most effective piece of advertising in as little as 24 hours
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The gender pay gap is real but opinion divided on its priority right now
Flexible workplaces and supporting women and girls facing violence and abuse key to ensuring COVID-19 recovery addresses issues facing women
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
OMA appoints lpsos to rebuild MOVE for the digital age
The Outdoor Media Association (OMA) has today announced the appointment of global media measurement experts, lpsos, to update its audience measurement system MOVE
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Beyond The Cookie: Mapping the Future of Marketing Measurement
The IAB Australia Ad Effectiveness Council have published this paper to help the industry understand what impact the deprecation of cookies will have on different ad and marketing effectiveness research and measurement techniques.