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Outside the U.S. Biden is the clear favourite - Ipsos survey
In Australia and most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news .
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Australian and global majority of people seek trustworthy news but may be vulnerable to disinformation – Ipsos Trust Project survey
Limited appetite to pay for news and more confidence in people’s own acumen about the reliability of sources than in others
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Global consumer sentiment still reviving slowly
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
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Job loss is a concern for half of workers across the world
Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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The state of happiness in a COVID world – Australia slips from 2nd to 6th place in a year - Ipsos Global Happiness 2020 survey
Relationships, health and safety contribute more to happiness globally than they did pre-pandemic, but not in Australia. Time and money contribute less to happiness, both globally and in Australia.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Beyond The Cookie: Mapping the Future of Marketing Measurement
The IAB Australia Ad Effectiveness Council have published this paper to help the industry understand what impact the deprecation of cookies will have on different ad and marketing effectiveness research and measurement techniques.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.
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Economic concerns grow as the experience of COVID-19 continues to impact on the lives and livelihood of Australians.
The Ipsos Issues Monitor is Australia’s longest running ongoing survey of community concerns.