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Last Impressions also count
We often hear that first impressions count. In a first interaction, studies in social psychology suggest, on average, we judge people in as little as seven seconds. Seven short seconds in which we choose if we want to continue a relationship with another person.
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Australians lose faith in corporate ethics in wake of banking scandals
Continuing scandals and revelations from the Hayne Royal Commission are further eroding Australians’ trust in the ethical behaviour of companies, according to the findings of Governance Institute of Australia’s annual Ethics Index.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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AANA Announces Advertising Sentiment Index (ASI)
AANA today announced a new initiative, the AANA | Ipsos Advertising Sentiment Index (ASI) which will measure the Australian community’s perception of advertising issues and content, with initial results expected to be released in Q4 2018.
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Exporting healthcare: a new phase for the ‘lucky country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
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One third of Australians believe residential and industrial growth puts clean water at risk
Almost half of the Australian population (47%) say they are confident that wastewater does not pose a threat to their clean water supply, only one third (34%) believe this globally, according to a new Ipsos Global Advisor study to coincide with World Water Day today.
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Ipsos Global Study Shows Majority Around the World Think Society is Broken
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions – especially political parties, governments and the media.
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New Research Shows Exercise Helps Cancer Patients Thrive
Cancer patients who otherwise would shy away from visiting the gym because of an altered appearance and lack of confidence are thriving as a result of an innovative 12-week exercise program.
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Ipsos unveils ten social tension megatrends as it celebrates 40th anniversary in Melbourne
Leading global research company Ipsos unveiled ten “megatrends” that will shape the world’s future, while a panel of experts explored social tensions and life in Victoria at a special event in Melbourne today to celebrate Ipsos’s 40th anniversary.