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Perceptions are not reality: Things are not as bad as they seem
Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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How the Ipsos Global Reputation Centre helps organisations leverage their reputation to unlock value
Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
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Exporting healthcare: a new phase for the ‘lucky country’
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
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Best practice campaign evaluation for the public sector
Dave Elliott, Public Sector Communications Unit lead in Australia and head of Ipsos Public Affairs NSW, discusses the PSCU and all things campaign evaluation.
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The Most Influential Brands in Australia 2017
Ipsos has released 2017’s Most Influential Brands study. Polling 2000 Australians, it looks at key drivers that define ‘influence’ and five complementary factors that impact it.
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Ipsos global study shows majority of women around the world believe there are unequal rights in their country
On the eve of International Women’s Day, new data from Ipsos Global @dvisor shows that although the vast majority of people in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).
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Ipsos Global Study Shows Majority Around the World Think Society is Broken
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions – especially political parties, governments and the media.
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Do More! Ipsos poll shows Australians behind in infrastructure
The majority of Australians believe that we are not doing enough to meet the country’s infrastructure needs, a new global Infrastructure study by Ipsos has revealed.
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Customers four times more likely to stop doing business with a company after negative experience – Ipsos Loyalty study
Australian companies expect their customers to do too much to resolve bad experiences